Economic Geography - a definition

An executive at Amazon.com stared at a computer screen.  On the screen was a map of the world with an innumerable number of dots.  Each dot represented an order by a customer of Amazon.  Clicking on a dot brought up a screen that showed the order, the shipping information, how much it cost Amazon to acquire and deliver the order, and how much Amazon’s profit would be when the order was complete.  By clicking on a country, the executive could see the orders in that particular country.  This allowed her to see what was “hot” in that country and what merchandise needed more promotion there.